Unlike Big Tech companies that claim to offer privacy but still use you and your data, with us you know where you stand. With each release, our products will continue to add features that protect you and alert you to risks. Privacy is woven into every Firefox brand experience. Button colors signal common actions within products and web experiences. An emphasis on accessible color and type standards to make the brand open to everyone.A modern typeface for product marks with a rounded feel that echoes our icons.A new shape system derived from the geometry of the product logos that makes beautiful background patterns, spot illustrations, motion graphics and pictograms.A new color palette that expands the range of possibilities and makes distinctive gradients possible.The Firefox design system includes everything we need to make product and web experiences today and long into the future.
Here’s a peek behind the curtain of how the new brand look was born:
#MOZILLA FIREFOX LOGO EVOLUTION UPDATE#
That includes the famous Firefox Browser icon for desktop and mobile, and even that icon is getting an update to be rolled out this fall. When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. Today we’re introducing the Firefox parent brand - an icon representing the entire family of products. Now Firefox has a new look to support its evolving product line. That’s just the beginning of the new Firefox family. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Firefox is a browser AND an encrypted service to send huge files. The “Firefox” you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. (Just look how it circumnavigates the globe.) That fabled flexibility now enables Firefox to adapt once again to a changing environment. Well, Firefox has another trait not found in earthly foxes: stretchiness. It’s known for being quick, clever, and untamed - attributes easily applied to its mythical cousin, the “Firefox” of browser fame. They are made up of a master brand icon, icons for the various products that live under it, and new icons for the desktop browser itself.Consider the fox. You can see two of these approaches below. So the non-profit tasked its product and brand designers with creating a set of new “design system approaches”.
Simply making a few colour tweaks to the existing Firefox icon, as it did for the “Quantum” release, isn’t enough: Mozilla is starting from scratch. Or to put it another way, Mozilla wants the icons used by its apps, add-ons, and services to share a unified look and feel, and to do that, the official Firefox logo has to change. “As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family”.
#MOZILLA FIREFOX LOGO EVOLUTION PASSWORD#
The company recently released Lockbox, a password manager for iOS devices, maintains a browser for VR, and has a standalone Notes app for Android. It encompasses a growing range of tools, services and experiences across multiple platforms and devices. Making a few tweaks to the existing icon isn’t enough: Mozilla is starting from scratchįirefox is far more than just a web browser these days.
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